Looks like the highly anticipated reunion concert of the Eraserheads has been getting a lot of negative feedback from the media because of their alleged sponsorship from a major tobacco firm – Philip Morris. Philip Morris already confirmed that their company is behind the sponsorship of the said event.

Meanwhile, the Department of Health (DOH) and tobacco control advocates appealed to the Eraserheads to reject Philip Morris’ sponsorship of their one-night reunion concert that is set on August 30. DOH warned Philip Morris that they’d be charged with criminal offense if the concert pushes through. According to Republic Act No. 9211 or the Tobacco Regulation Act of 2003 which prohibits cigar companies from sponsoring sports, cultural, and artistic events of individual or team athletes, artists and performers. Ouch!

DOH Undersecretary Alexander Padilla made an appeal to the Eraserheads saying, “With their prestige, they should disassociate themselves to tobacco products which have no value or use. They should heed the law and bring the youth to other productive activities. Tobacco products should not be promoted.”

Eraserheads Fans Think that the Reunion Concert is Devious

If you can recall my previous post, Quick Update on the Eraserheads Reunion Concert and How to Get Tickets, I mentioned that in order to get tickets you have to visit the Marlboro website and sign-up for their Red List. I have signed up for the Marlboro Red List, as well as with the dozens of people who’ve read my post hoping to get tickets for the Eraserheads reunion concert. Although, I smoke Winston Lights and Marlboro is not my brand (Hahaha) I was hoping I’d get a free pass.

In my personal opinion, the fans who want to get free tickets to the concert should be more mature and responsible because signing up for the Red List requires you to fill in some personal information and by doing so, you agree to accept the condition that you are interested to receive “smoking-related” information and promotional materials from Philip Morris. That’s why I think the fans should be more intelligent. I had one commentator (Chorva) in my previous post who signed up for the Red List but isn’t a smoker, what she’s after for is to get a free pass. Now it is her decision once she receive a promotional material or email from the Red List if she’d be convinced to smoke tobacco or not, which I think she’s intelligent enough not to. Chorva gains because she gets a ticket and it’s Philip Morris’ lost because she doesn’t smoke. LOL.

The real problem with the Eraserheads reunion concert is that some of their fans are young and can easily be manipulated. The public knows the bad effects of smoking that’s why I sympathize with the Tobacco Control Alliance’s appeal to the Eraserheads to disassociate themselves from the tobacco firm and be used as a tool for deceitful marketing ploy. I also know (correct me if I’m wrong) that 3 members of the Eraserheads doesn’t smoke, so if they continue with their deal with Philip Morris, it defeats the purpose of their smoke free lifestyle.

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